Contour

Once getting this design system project I started to get to know our audience, I dug deep to understand how Contour would impact their daily lives and benefit then. I was able to create a brand platform, name, visual identity,as well as sample website, social media, catalogue and brand guide. This brand is meant to be for an audience who enjoys the outdoors, portaging and want to learn new skills as well as meet new people. Contour as a brand is meant to invite people in and show then with the outdoors have to offer.