BLU BRD

BLU BRD Vodka , I began to created a brand platform, name, visual identity, packaging and lastly a direct mail piece. I decided to go with the name BLU BRD because it is a unique and fun way of spelling simple word, as well as a way to target my audience. I decide to make the vodka a fruit based vodka was to better suit my target audience.

Logo Usage

BLU BRD Vodka Peach flavour

BLU BRD Vodka Blueberry flavour

BLU BRD Vodka packages

Label Blueberry

Label Raspberry

BLU BRD Bottles

After getting to know my audience, I fully immersed myself in the world my audience inhabits, and dug deep to understand how BlU BID can meaningfully impact and enrich their daily lives. I created a brand platform, name, visual identity, packaging.

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